The African Centre For Media & Information Literacy will amongst others:
• be a resource centre for children, youth, teachers, researchers, parents, and media professionals;
• be a clearing house that assists media and information literacy initiatives across Africa;
• support community and youth-based groups to integrate media and information literacy into their advocacy work;
• support on-going country-specific campaigns, including campaign for independence of the media, press freedom, passage of Freedom of Information Bills, etc., and national policies on media and information literacy and development of national youth media programmes with the aim of educating and enlightening children and youth about the role media and information play in national development;
• work with media and information professionals in different countries to promote and protect children’s rights by organising training programmes for journalists that report on children to acquaint them with relevant child rights instruments;
• provide materials for media and information literacy enthusiasts as well as free lesson plans to help teachers integrate media and information literacy into the classroom;
• conduct research on media and information literacy;
• hold a bi-annual African Media and Information Literacy conference to showcase the best in youth media production and advance learning and awareness about media and information literacy in Africa;
• publish a monthly journal on media and information literacy in Africa;
• work towards the e stablishment of media clubs in primary/secondary schools;
• through media and information literacy workshops/seminars, encourage the sharing of “best practices” – knowledge, skills, and activism – among media and information literacy educators.
• develop and distribute training manuals and media and information literacy tools that actively encourage critical thinking and free expression, and inspire civic participation in a democratic society.
• develop a culture of debate and dialogue among young people through a youth dialogue series and young reporters diversity forum. The forum will facilitate connections amongst young people across the continent and develop inter-generational and inter-cultural interaction, and build an effective Pan-African youth alliance that will have legitimacy to engage with political leaders at the highest decision making level and to hold leaders accountable for their promises;
• be an after school resource facility for students so that those children and youth who do not have access to computers and the Internet at home or at school do not feel left out in our increasingly digital world;
• provide training for members of civil society on the benefits of media and information literacy and the impact of ICT as well as train professional journalists on reporting on children and youth to ensure that their voices heard and their rights are respected;
• translate media and information literacy research and theory into practical information, training and educational tools for teachers and youth leaders, parents and caregivers of children;
• partner with teachers’ union across the continent to coordinate an integrated media and information literacy project in schools aimed at making students become more empowered media and information users by not only helping them to make decisions about what to listen or watch, especially when there is no adult supervision but also develop and produce their own media;
• launch an African Media & Information Literacy Coalition to provide a platform to appraise the state of media and information literacy on the continent, and bring together individuals and organisations working on children, youth and media;
• organize media and information literacy awards to reward youth media producers, information advocates, media and information literacy activists, as well as professional journalists reporting on children and youth.